UX, Web & Brand design by Stuart Gamblen

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What is a WordPress Website (and it’s Benefits)?

Everything you need to understand the WordPress website platform

What is WordPress? As a freelance web designer, it’s very easy to take the answer to this for granted…

But for people who new to websites, WordPress and the world of web development it’s not so obvious.

So for those of you who aren’t knee deep in design and code all day like myself, this article will help you understand everything you need to know about the WordPress website platform

What is WordPress?

And how can it benefit you and your business?

Simply put, WordPress is free, open source software that can be used to create websites and blogs…

To start with, it was mainly known as blogging platform. However, over the last 10 years, its features have advanced. Today, with the necessary skills, you can create almost any type of website using WordPress.

It’s the worlds most popular web software and (according to statistics compiled by W3Techs) now powers 22% of the web. It’s the ideal solution for anyone looking for a website thats easy to update, expand and self maintain.

WordPress is used by 60.2% of all the websites whose content management system we know. This is 22.4% of all websites.


There are an estimated 60 million WordPress websites online. From TechCrunch, CNN and TED, to small businesses and freelancers. Individuals and organisations from all walks of life use it to publish their content.

WordPress was used by more than 22.0% of the top 10 million websites as of August 2013. WordPress is the most popular blogging system in use on the Web, at more than 60 million websites.


WordPress is User-Friendly

WordPress has a content management system (CMS). A CMS is a user-friendly admin area that can be used to update, expand and create new website pages. Without the need for any web development skills.

And a WordPress CMS makes it incredibly easy to update and add website pages and content, from a single backend admin panel, by yourself or by outsourcing the work to a WordPress support service.

What is WordPress? - Content Management System Pin
WordPress makes managing and updating your own website content easy.

Although it’s used everyday by big businesses all over the world, it’s simplistic enough that anyone who can use basic word processing software can use it to manage their website content. If you can use software such as Microsoft Word then you can use WordPress. This means no need to hire an on going webmaster or learn complicated coding languages such as HTML and PHP (unless you want to of course).

First launched in 2003, it is considered by many experts to be the most powerful website content management system available today. It can handle all types of content including:

  • Web pages
  • Blog posts
  • Text
  • Images
  • Links
  • Videos
  • Audio
  • and much more

Basically any type of data or information you’d want to include on your website.

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WordPress is Open Source Software

This means that it’s free to use for both commercial or personal projects without restrictions, such as cost or legal parameters.

This encourages hundreds of volunteers to contribute to the core software every year, continually evolving and improving WordPress over time.

This also means it’s free for anyone to use or build a website with should they have the necessary web design and development skills. If you’ve got the chops this gives you the opportunity to create your own website.

What is WordPress - Open source web softwarePin
WordPress is free to use and build upon.

And due to its popularity it makes it very easy to hire a professional web designer or developer, if you want a bespoke website design.

The ability to hire a single web designer or developer, rather than an entire company, also allows you to work closely with a single person. This enables you to keep costs down, reduce communication issues and ensure you receive a website that fits exactly with your expectations.

WordPress is Highly Customisable

It has thousands of themes available…

A theme is like a “skin” that creates the desired look and functionality for your WordPress powered website. If you thought of your website as a car then WordPress would be the engine and the WordPress theme would be its body and paintwork.

WordPress has a huge collection of free and premium, pre-built website themes available that are interchangeable with a few clicks of a button.

This makes it possible to build your own website extremely cheaply, using a free pre-built theme. But it’s definitely worth paying for a lean, solid and secure foundation to build your site (and business) on, such as the Genesis Framework and any of the StudioPress WordPress themes

Or if you if you don’t have the time or inclination to go the DIY root or want the absolute best website user experience for your business, you can get a professional web designer to build a custom WordPress website theme design for you with the rock-solid Genesis Framework as it’s foundation.

Whatever your goal or budget WordPress has a solution and you can choose from a pre-built, customised or completely bespoke WordPress website design to give your business the trust, credibility and great user-experience it needs to succeed online.

WordPress is Flexible and Easily Extendable

WordPress is easily expandable and has many, many plugins available…

What’s a plugin?

Plugins are additional bundles of PHP code or software that can be installed on your WordPress site with a single click.

In simple terms, they give your website additional functionality. There are currently over 31,000 plugins available, designed to do almost anything you can think of.

Here’s a just a small list of the plugins and additional functionality you can add with a single click:

  • Rank Math – Easily optimise your website with guided assistance to increase search engine ranking, traffic and sales.
  • Thrive Leads – Capture and convert more visitors into sales with lead capture forms and popups.
  • Gravity Forms – Quickly setup highly customisable yet incredibly easy to use contact forms.
  • iThemes security – Strengthen your WordPress website security and protect your site from malicious hackers and bots.
  • BackUpBuddy – Protect your site from website mistakes, hacks or disasters and get peace of mind with daily, off site, automated website backups.

It’s designed for versatility. As a result, it can be used for much more than a simple blog or business website and for:

  • E-commerce and online shopping…
  • Membership Sites…
  • Galleries…
  • Portfolio websites…
  • Ratings websites…
  • Events calendars…
  • Online Booking…
  • Job boards…
  • And much, much more…

Related: 5 Essential WordPress Plugins for Small Business Websites

WordPress Offers Many Support Options

Due to its huge popularity WordPress offers a fantastic support ecosystem…

There are a huge number of WordPress tutorials available online for beginners using it as a content management system, all the way through to advanced tutorials for WordPress website developers. It’s also very easy to find support online through the huge range of dedicated blogs, websites, and forums.

WordPress’s popularity also makes it very easy to find passionate and professional designers and developers if you want to build a custom WordPress website design or something a little more advanced. Or would simply prefer to take advantage of the speed, expertise and better results you’ll get when hiring a professional website designer.

WordPress is Search Engine Friendly

WordPress works extensively to ensure that every piece of code is cleanly generated to meets the compliance and web standards of the World Wide Web Consortium, often referred to as the W3C.

This clean and well structure code is vital for good online usability, cross browser compatibility, visibility, search engine rankings and success.

WordPress takes care of 80-90% of (the mechanics of) search engine optimisation (SEO)

Matt Cutts – Head of Google’s Webspam Team

Related: How to do on-page SEO with WordPress

It also offers a built-in registration system. This gives you the option of only allowing registered individuals with profiles to leave comments on your blog. You also have the opportunity to block non registered users from leaving comments.

And also supports RSS. A simple method of allowing your visitors to subscribe and read your blog articles on all their devices via the many free RSS readers available.

Spam protection is also including along with an integrated blacklist to manage and eradicate spam comments on your blog. As is trackback which notify’s you of anyone who links back to your site, as well as Pingback, which creates a comment if you link to a different blogs post or article.

WordPress Lets You Own Your Website

Unlike some third party website solutions WordPress enables you to self host your website (wordpress.org not wordpress.com)…

This means your not limited by a hosted, propriety system that has full control of your website and content and that could potential disappear overnight.

Creating a self-hosted website using reliable website hosting, means your website is not locked into a monthly contract or held hostage by a single website builder service. Self hosting means, you OWN your website and all of its content. Your website is YOUR asset and you can change it and move it to a different host if something is not to your liking.

WordPress also makes it extremely easy to export and import your content between different platforms should you wish to WordPress to another platform.

Final Thoughts on WordPress

Over 10 years since it was first introduced to the world; WordPress has made a significant impact on the internet.

It’s also made a significant difference to the ease and efficiency in which companies can build and operate both their websites and business’s.

I know I’m a big fan. But what about you? Do you have any questions about WordPress? Does that fully answer the question “What is WordPress?” for you? Let me know in the comments section below.

And if you’d like to discuss a WordPress website design services with an experienced freelance web designer, you can get your complementary website discovery call here now.