They’ve done it again…
Yet another search engine algorithm update from Google!
This time, however, Google is shaking the website ranking throne with a major, era changing event dubbed Mobilegeddon.
Marketing your business website online is no longer only a matter of creating exceptional content; it must also encompass great user experience and design.
As the number of internet users wielding their mobile devices to search online skyrockets, mobile-friendly websites are now a must.
Huff Post Live covers the impact of Mobilegeddon on small businesses in this 2 minute, 45-second video.
Watch the video now to understand…
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In a nutshell, Google has made it clear that from now on that sites will be penalised in the search results if the do not have a “mobile-friendly” or responsive website design. Adding to the list of compelling stats and reasons why a responsive website design is critical to your online success.
Your website must adapt dynamically to every users device, otherwise your user experience, engagement and sales will suffer.
The official Google announcement states…
“As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.”Google
…and goes on to say…
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact on search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices.GOOGLE
As a result…
Search Engine Watch reports that the top listings in search receive 33% of the traffic, versus 18% for the second position, and the traffic degrades from there.
If your website is not mobile-friendly, your business is set to disappear beneath those already optimised.
How much of an impact could this have on your sales?
- The Office for National Statistics reports that internet use via mobile phone more than doubled from 2010 to 2014 in the UK, rising from 24% to 58%.
- According to Marketing Land, 60% of internet access is now mostly mobile.
- Smart Insights’ mobile marketing statistics for 2015 reports the tipping point for mobile internet use overtaking desktop has been reached globally.
Imagine losing upwards to 60% of your potential consumer base. Would your business survive?
The rise in mobile internet browsing and commerce is undeniable. If your business is to survive and thrive in this new environment, it must have a user-friendly presence, starting with your website.
Take Google’s advice and invest in a responsive website design today…
We’ve all been there, we click on a link only to see an unreadable mashup of images overlapping text. What happens? We leave or “bounce”, taking our money with us.
A “mobile-friendly” or responsive web design will improve user-experience, reduce bounce rates and increase your leads and sales.
Not only will a mobile-friendly website improve your mobile SEO, but it will also help build your status and authority.
Visitors will spend more time viewing, digesting, and sharing your content, which ultimately leads to greater credibility and increased sales.
Take, for example, Wizard Printers. After working with them to update their website design to accommodate mobile-friendly viewing alongside a user-friendly and responsive design, they saw a 30% rise in views from mobile devices.
Responsive website design isn’t a trend; it is a must-have tool every business needs to thrive.
One question remains…
Stop missing out on traffic and sales you deserve!
Don’t tackle the ins and outs of your user and mobile-friendly design alone…
Download my FREE Ultimate Mobile-friendly Website Checklist now and discover how you can increase leads and sales for any new or existing website today.