Branding, Corporate Identity, Logo Design and Website Design
Executive Energy are a consultancy who help businesses to reduce their energy costs by improving their electricity and gas contracts.
The decided to get in contact with Upward Creative because their previous branding and website was extremely outdated and not at all congruent with the quality of their business and the services they provide.
In fact, they described it as “old school, horrid and a bit naff”.
The brief they gave was to provide them with “a solid, professional, modern appeal when people go online to check us out; so that they do call and we can be proud of the website and the first impression it has given. Because first impressions count.”
Upward Creative achieved this by creating new, modern branding and logo design. This led to the design and development of a new, bespoke, mobile-friendly website to massively enhance their image, trust and credibility and make sure their site is easy-to-use on any device.
The new site also included a content management system so their website is easy to update, maintain and expand from a simple, secure admin area.
New corporate identity, including business card and letterheads and an A4 magazine advertisement were also designed in line with Executive Energy’s new branding so their new, professional and modern image is strengthened with consistent and ongoing use across the business.
What We Did:
“ All the work you have done for Waterdrop and Executive Energy is superb and we would really like your help, and to work with you ongoing. ”
George McClarkin – Managing Director, Executive Energy
The new logo design on both light and dark background colours. The logo mark design is a hybrid of the letter “E’s” in Executive Energy and a power switch.
Deeps blues mixed with bright gradient highlights and modern fonts help give a professional and modern feel to the branding.
Website homepage design
Website Connections service page design
Website contact page design
Business card design
A4 magazine advertisement design