Website users are losing trust in companies…
Market research firm Ipsos MORI revealed recently: 89 percent of 2,000 UK Internet users avoid companies that don’t protect their privacy.
When people think twice about trusting you, you can kiss your credibility goodbye — along with your profits.
For businesses, trust is the bedrock of every relationship.
Whether it’s between you and another business or you and your retail customers, trust keeps sales pouring in and it keeps your market from going to your competitor.
Trust and credibility keep your business going — and for the most part, successful…
Trust is Where Business Starts…
…and to build trust with your market, you need to first increase website credibility…
Your consumers need to know and believe that you will be true to what your business promises.
They need to know they can rely on your website if they give their credit card details and other personal information.
They need to know they can trust you and your website to follow through and get things right.
If your website users are thinking or having to ask themselves the following questions, your trust and credibility rating may be dangerously low:
- Did you make this website yourself?
- Is this a real company?
- Are you still in business? Where are your contact details, blog or social media?
- Are you part of a business organisation — any organisation?
- Are you as amateur as your website?
Your website visitors (read: consumers) shouldn’t have to be asking those questions.
How do you increase website sales and credibility?
Keep consumers informed. Help them trust you…
…and use the following five methods to boost (or develop) website trust and credibility…
1. Demonstrate great design
Get a great website design done. Professionally!
But will it look great and attract attention? The kind that leads to repeat visits and conversions that increase website sales?
With stiff competition from hundreds (or even thousands) of other beautiful, user-friendly websites that may be selling the same products and services you do, you must reduce your website bounce rate to keep your visitors from leaving.
Think of the stats:
- 48 percent of people cite website design is the number one factor in deciding the credibility of a business.
- 94 percent said they mistrust or reject a website based on its design.
Professional website designers not only create the most eye-catching sites. They also develop an architecture that will make your website load faster (preferably on multiple devices) and improve your on-site SEO and search engine position.
Faster and more user-friendly websites will make your users stay on-site and act positively — sign up for an email list, share your site with other customers and increase website sales and leads.
2. Use trust seals and certifications
Your website should have trust seals and certifications that users recognise…
Green Certified Site, VeriSign Trusted, TRUSTe and a SSL certificate are all great examples and an excellent way to increase website credibility and sales.
These badges give your users confidence that they can surf on and transact with your website without worrying about getting their information stolen.
Some seals also tell your users that you follow a certain standard when doing business, which will give your visitors more reason to look into or buy what you’re selling.
3. Associate yourself with authoritative organisations
Has your business been mentioned in the press?
Don’t be shy, share that recognition.
From being featured in quotes to getting full coverage, be proud about what your business is recognised for and you will establish trust as well as increase website sales.
For example, if your company has been mentioned in Forbes, you’re far more likely to get business enquiries and from bigger clients.
4. Integrate social media
Your website should have links to social media and share buttons…
The ones your consumers are frequently on.
Social media gives you greater reach, which gives your website better exposure…
It also allows you to build brand credibility, authority and leadership because you are able to engage with your customers more (e.g., sharing, responding to their comments, replying to questions, and so on). And this has the potential to increase website sales and profits.
According to a report from Hubspot, social media also helps you save money on marketing while still helping you increase traffic: 95 percent of marketers using social media six hours per week mentioned increased exposure for business and nearly half saw decreased marketing costs.
5. Show reviews and testimonials
Favourable reviews tell new customers that your products and services are awesome…
It will also show website visitors you run a good business.
With currents stats revealing 73 percent of consumers trust a business more when they get positive reviews and 79 percent saying online reviews are as trustworthy as personal recommendations, your website needs to be making the most of testimonials and social proof.
If you’re a startup, a good way to get those positive reviews going is to offer free trials or bonuses, which have a powerful way of turning into actual sales the next time your users come visiting.
Your website should not just be wasting space on the Web. It should help you sbuild trust with your market and allow you to develop credibility in your industry.
From design and content that inspire confidence to a system that will assure security, start building your credible website and powerful business tool TODAY.
Have you thought of other techniques to boost people’s trust in your site? Share your insights in the comments below.