Are you a small business looking to increase leads and sales with a mobile-friendly website design?
If you’re aware of the current stats on mobile growth and usage the answer should be a roaring “Yes”:
Increasingly a huge proportion of your target audience are researching and buying products and services through mobile devices, such iPhones, iPads and other smartphones and tablets…
And if you’re not aware of the stats… well, you’d be forgiven. You’ve got better things to do right? Like running your small business and having a life :-)
But as small business owners, stats are important because they help us to understand our customers needs and wants:
Thats’ why I’ve compiled a ton of data to help you understand how your prospects are researching and searching for your products and services and what you can do to reach them.
Read on to discover whats happening in the world of mobile marketing and web design…
…and the 14 compelling stats that will make you look smart on social media (or score points with your boss)…
Smartphone and tablet usage is explodingAverage smartphone usage grew 45 percent in 2014.Click To Tweet The number of mobile-connected devices exceeded the world’s population in 2014.Click To Tweet Mobile Data Traffic To Grow 300% Globally By 2017.Click To Tweet By 2019, more than half of all devices connected to the mobile network will be 'smart' devicesClick To Tweet Because of increased usage on smartphones, smartphones will reach three-quarters of mobile data traffic by 2019.Click To Tweet
It’s clear to see that as technology progresses more and more people are using there phones and tablets to research, engage and buy.
Google Penalises Non Mobile-Friendly Website DesignsStarting April 21 (2015), we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. - GoogleClick To Tweet
Google wants to give the highest quality results and this means providing people with user friendly website design when they search.
As of April 21st 2015 if you do not have a mobile-friendly website design your site will be penalised with a lower search engine position…
…and this means less traffic, leads and sales.
E-commerce Mobile Traffic Has Now Eclipsed DesktopMobile Now Accounts for 50.3% of All Ecommerce Traffic.Click To Tweet
Source: Shopify.Over half of traffic to retail websites is now coming via smartphones and tablets and mobile commerce now accounts for 36% of UK e-retail sales, rising to 40% for clothing and apparel websites.Click To Tweet
Source: Ecommerce Week.
If your website isn’t mobile-friendly it could be loosing up to 50% of potential sales. Or put another way, if you had a mobile friendly-website you could get up to 50% more sales!
Mobile-Friendly Website Design improves branding and customer experience61% of people have a better opinion of brands when they offer a good mobile experience.Click To Tweet
When a mobile-friendly website design makes it easy for people to find the information they need, they’ll associate that positive experience with your business, and this leads to a better brand image and increased sales.
Your must give the exact same level of care to your website as you would a physical shop or your top sales hire…
Because if your “salesman” does not communicate clearly, answer objections and leave your customer feeling great, you’re turning customers away and leaving money on the table.
Consumer spending on mobile devices is hugeTotal estimated online spend during Q2 (May to July) was £24.2bn, with £8.7bn spent via smartphones and tablet devices.Click To Tweet Recent research has shown that visits to retail websites via mobile devices have overtaken desktop traffic.Click To Tweet
Source: Ecommerce Week.
Online spending via mobile devices is massive and it’s only set to increase as technology rapidly evolves, making it easier to purchase online, and more and more people adopt the convenience of shopping with smartphones and tablets.
Mobile devices drive local business95% of smartphone users have searched for local info.Click To Tweet
Source: Google.88% of these users take action within a day, indicating these are immediate information needs.Click To Tweet 77% have contacted a business, with 61% calling and 59% visiting the local business.Click To Tweet
Practically all smartphone users search for local information now, and once they do, they take action on what they find very quickly.
Yes, mobile-friendly web design is a big deal.
So the question is…
Do You Have A Mobile-Friendly Website Yet?
Simply put, if you’re yet to launch a mobile-friendly small business website you’re missing out on traffic, leads and sales…
Download my Ultimate Mobile-Friendly Website Checklist now to discover how to get the most out of your new or existing website and stop sending customers to your competition.
Got questions or thoughts? As usual, leave them in the comments below…